URBAN COALHOUSE
RED BANK

REVISED FLOATING SOFFIT
SEPTEMBER 23, 2018

Lights for Outdoor Under Awning Seating Area Behind Bar
Posted July 25, 2018

ELEVATIONS FOR CONTRACTOR
POSTED JULY 24, 2018

FREE DRINK FRIDAYS PROMO POSTER
POSTED JULY 16, 2018

Revised Lighting
Posted July 18, 2018

FREE DRINK FRIDAYS PROMO POSTER
POSTED JULY 16, 2018

HAPPY BIRTHDAY EMAIL TO EMBED & EMAIL FOR PROSPECTIVE BIRTHDAY PARTY
POSTED JULY 16, 2018

URBAN COALHOUSE RELAUNCH PROM

POSTER

CLIPPER AD OR LAUNCH EVENT
POSTED JUNE 22, 2018

URBAN COALHOUSE - BRICK PROMO
Posted June 20, 2018

AGENDA FOR MEETING WITH MANAGER SUE
POST JUNE 20, 2018

-AGENDA FOR SITE VISIT MEETINGS TIME?

WEEK 1

-MANAGEMENT

WEEK 2

-PUMP-UP TALK, GENERAL SERVICE/ATTITUDE COACHING& PROMO STRATEGY EMPLOYEE # & EACH EMPLOYEE TO “CREATE FACEBOOK EVENT PAGE”

WEEK 3

-SCHEDULE BARTENDER TRAINING MEETING

WEEK 4

-SCHEDULE UPSELL EMPLOYEE MEETING

WEEK 5

-EVENT PREP & FINAL VIP DISTRIBUTION STRATEGY

WEEK 6

-REVIEW

-PROMO FROM LIQUOR COMPANY (GIVE AWAYS - LIQUOR SPECIALS?)

-EMAIL & TEXT DATABASE HANDLING & SET-UP

-BI-WEEKLY TEXT & EMAIL PROMO (ALTERNATION WEEKS)

-BIRTHDAY DATA BASE - DISCUSS IMPLEMENTING B-DAY PROMO IMMEDIATELY

-BIRTHDAY DATA COLLECTION GRAPHIC CARD

-CREATE FORMAT FORM FOR BIRTHDAY PROMOTION

-FORM FOR BIRTHDAY PARTY ORDER

-CARDS FILED BY DATE

-INITIATE CONTACT 30 DAYS PRIOR

-OFFER BALLOONS

-SELL BIRTHDAY CAKE (SELECT 2 STYLE/FLAVORED AND SIZE CAKES TO SELL)
-WILL GUESTS ORDER OFF MENU? OR YOU WOULD LIKE?

-HONOR SPECIAL REQUESTS ANY SPECIAL REQUESTS?
-GET BEATLES “BIRTHDAY” SONG - HOW WILL IT BE PLAYED?

-EMPLOYEE #
-FORM FOR RECORDING EMPLOYEE PARTICIPATION
-COMPENSATION FOR EMPLOYEE # PARTICIPATION

-EMPLOYEE EMAIL LIST AND TEXT LIST

-GENERATE LIST OF BUSINESSES FOR VIP INVITE TARGETING

-GENERATE LIST OF SHOPPING CENTERS FOR VIP INVITE TARGETING

-DISTRIBUTION STRATEGY - PRIORITIZE & IDENTIFY 4 MAJOR TARGETS

ACTUAL EVENT NEEDS:

-PROMO ONLY MUSIC HOOK-UP FOR TV

-RHODES ISLAND NOVELTY

HALLOWEEN GLOW NECKLACE:
http://www.rinovelty.com/ProductDetail/gnne100_100-pc-glow-necklace-assortment-----631

VIP EVENT BEADS:

http://www.rinovelty.com/ProductDetail/mgac337_33-7-mm-metallic-beads------------3619

-HELIUM TANK

-BALLOONS

-FISHING LINE

-CHECK-IN TABLE OR PODIUM

-COCKTAIL TABLES

-LOGISTICS WHEN GUESTS ARRIVE

-MENU

-PLASITC CUPS?

DAY AFTER EVENT

-FREE DRINK FRIDAYS - TARGET 3 MAIN BUSINESSES FOR DISTRIBUTION IN CLOSE PROXIMITY

UPDATED DRINK TICKETS FOR NEXT MONTH

Posted June 11, 2018

PROMOTIONAL & MARKETING PROPOSAL OUTLINE

Designed to indoctrinate a culture of in-house promotion and business building of additional income streams through special events, customer service and consistent maintenance of the promotions.

6 WEEK PLAN TO INCLUDE:

-Training Seminars for Servers & Bartenders designed to engage and enroll the staff into contributing to the success of the operation.
-One on One Training time with each employee ( One minute Manager Goal Setting)
-Coaching for Managers, Goal Setting and indoctrination into a “Promotional Mindset”

REVAMP WEBSITE IMMEDIATELY

-Get Rid of Tommy Photos and ID on website
-Promote Each Local Specials with a Weekly Calendar
-Data Capture for Email, Text & Birthday Promo
-Highlight an Upcoming Promotion, i.e.
URBAN COALHOUSE
The BIGGEST
RELAUNCH
in Brick History!

-Create Vip Invitation ReLaunch Event Strategy for Brick Location to use as a Springboard to Launch other income generating promotions.

-Create and maintain email and text database.

-Initiate Birthday Promotion

-Discuss the development Late Night Drinking Business which will include a commitment to later hours and a modest investment making some modifications to the TV/Audio system.

-Develop Guerrilla Marketing Drink Ticket Campaign for Friday Happy Hour

-Create A Specific Weeknight promotion for Dining, i.e. Tuesday (Buy 2 Large Pizza’s Get 1 Free!)

-Parlay the momentum and knowledge gained from the “6-week ReLaunch” event into a Major Annual Event (Halloween Event, Wednesday October 31)

-Provide consultation and perspective on any aspect of the operation

-Based on results and response garnered after the 6 week month promotional campaign, conduct a review and assessment and then implement a similar revised promo and marketing strategy that can be adapted to the nuances and needs at each of the other locations.

BIRTHDAY PROMOTION

-DATA COLLECTION GRAPHIC CARD
-EMPLOYEE # ON REVERSE
-CARDS FILED BY DATE
-INITIATE CONTACT 30 DAYS PRIOR
-SELL BALLOONS
-SELL BIRTHDAY CAKE
-HONOR SPECIAL REQUESTS
-PUT MORE THAN 1 PARTY IN "THE BIRTHDAY PARTY ROOM"
-CREATE "MEMORABLE RENDITION OF "HAPPY BIRTHDAY"

URBAN COALHOUSE - RED BANK

LIGHTING AND FINISH MATERIALS ORDER
POSTED JUNE 8, 2018

LIGHTING PLAN
POSTED JUNE 5, 2018

UCH LIGHTING FIRXTURES - FINAL
POSTED JUNE 3, 2018

PERIMETER PENDANTS WITH MODIFIED TRACK ADAPTER

FIXTURE MOUNTED TO UNDERSIDE OF SOFFIT ABOVE U-SHAPED BOOTH

MOZ PATINA 114 (SOME CORROGATED WITH LARGE 1/2" PERFORATION - OTHERS FLAT WITH 3/16" PERFORATION

DESIGN NOTES
POSTED JUNE 4, 2018

(3) 10’ L X 48”W NON- Corrugated, Perforated with ( 3/16" ) holes Patina 114

(5) Sheet Corrugated large ( 1/2” ) holes 10’ L X 44 1/2”W length Patina 114)

Design Notes:

1. SOFFIT: 30”W X 28’ L (NON CORRAGATED - SMALLER PERFORATION FLAT) ONTO WHICH LIGHTING FIXTURES WILL BE MOUNTED (3) 10’ L X 44 1/2” W NON- Corrugated, Perforated with ( 3/16" ) holes Patina 114

2. BAR FRONT: (2) 14” H X 8” (CORRAGATED - LARGE HOLE PERFROATION) (1) sheets Corrugated large holes 10’ L X 44 1/2”W length Patina 114)

3. ABOVE MIRROR: (CORRUGATED - LARGE HOLE PERFORATION (30’ X 4’10”) (4) sheets Corrugated large holes 10’ L X 44 1/2”W length Patina 114)

4. TV BEAM - NON CORRAGATED SMALLER PERFORATION FLAT (use trimming from floating soffit)

5. SOFFIT ABOVE U-SHAPED BOOTH - NON CORRAGATED SMALLER PERFORATION BOX 18” W X 60’L X 24” H ONTO WHICH LIGHTING FIXTURE WILL BE MOUNTED Use whatever is left from corrugated & perforated trimmings

FINAL SELECTION FOR OUTDOOR LIGHTS IN PATIO
POSTED JUNE 4, 2018

BARFRONT CORRAGATED PERFORATED FILL-IN BETWEEN BRICK COLUMS
POSTED JUNE 4, 2018

FLOATING SOFFIT DETAILS
FOR CENTER ROW OF TABLES WITH MOUNTED FIXTURES
POSTED JUNE 4

SOFFIT OVER USHAPED BOOTH WITH FIXTURE MOUNTED ON BOTTOM

FILL-IN ABOVE PIZZA TO KEEP FLOUR DUST BEHIND AND ADD AS SIMPLE BACKDROP TO LIGHTING AND PATINA FINISHES

TV BEAM DETAILS
POSTED JUNE 3, 2018

COVERED IN FLAT PERFORATED METAL PATINA FINISH (FRONT PANEL LED BACK-LIT TO SHINE LIGHT THROUGH PERFORATION>

LED STRIPS ON BACK TO ILLUMINATE BRICK WALL

ABOVE MIRROR
WAVY CORRUGATED PANEL ABOVE MIRROR WITH BLACK TRIM AND SMALL WOOD VALANCE TO COVER METAL MIRROR FRAME, FILL IN AT BOTTOM OF MIRROR WITH BLACK TRIM BETWEEN BANQUETTE AND METAL MIRROR FRAME.

UCH LIGHTING FIRXTURES - FINAL
POSTED JUNE 3, 2018

ALL RELLEVANT DESIGNS "ABOVE" THIS BORDER LINE

ADDITIONAL LIGHTING DESIGN TO COMPLIMENT NEW UPGRADED MOZ FINISHES
POSTE MAY 29,, 2018

FLOATING LIGHTING SOFFIT IN CENTER OF ROOM - TRACK PENDANTS ON PERIMETER - INDUSTRIAL CHANDELIER OVER BOOTH

Lighting Above Large Booth

PROMOTIONAL & MARKETING PROPOSAL DISCUSSION OUTLINE
Designed to indoctrinate a culture of in-house promotion and business building of additional income streams through special events, customer service and consistent maintenance of the promotions by using the cosmetic refresh as a springboard.

3 MONTH PLAN TO INCLUDE:

-Training Seminars for Servers & Bartenders designed to engage and enroll the staff into contributing to the success of the operation.

-One on One Training time with each employee ( One minute Manager Goal Setting)

-Coaching for Managers, Goal Setting and indoctrination in a “Promotional Mindset”

CREATE PROMOTIONAL AND MARKETING CALENDAR TO INCLUDE:

-During the cosmetic refresh the following promotions would be created, primed and then triggered to maximize momentum as UCH heads into the fall season.

-Create Vip Invitation ReLaunch Event Strategy “Infusion Party”to Showcase Cosmetic Refresh and officially press the RESET BUTTON.

-Discuss the develop Late Night Drinking Business and explore the commitment necessary to build late nights, which will include an investment in operational hours and also necessitate making some modifications to the TV/Audio system.

-Develop Guerrilla Marketing Drink Ticket Campaign

-Create A Specific Weeknight promotion for Dining, i.e. Tuesday

-Creation of a Monthly Event (First Friday or Second Saturday) which will spawn additional monthly late night weekend business which will then organically parlay into a late night weekend bar business.

-Parlay the momentum and knowledge gained from the “Infusion ReLaunch” event into a Major Annual Event (Halloween Event, Wednesday October 31)

-Create text and email database including Birthdays and assign in-house director to maintain.

-Add Event Calendar on Website

-Provide consultation and perspective on any aspect of the operation

-Based on results and response garnered after the 3 month promotional campaign, conduct a review and assessment and then implement a similar revised promo and marketing strategy that can be adapted at the other locations with some nuanced differences that are tailored to the specific to the needs of each location.

UPDATED MOZ METAL DESIGN
CORRUGATED PERFORATED PATINA
POSTED MAY 29, 2018